Our social media appearances

Data processing through social networks

We main­tain pub­licly avail­able pro­files in social net­works. The indi­vid­ual social net­works we use can be found below.

Social net­works such as Facebook, Google+ etc. can gen­er­al­ly analyse your user behav­iour com­pre­hen­sive­ly if you vis­it their web­site or a web­site with inte­grat­ed social media con­tent (e.g. like but­tons or ban­ner ads). When you vis­it our social media pages, numer­ous data pro­tec­tion-rel­e­vant pro­cess­ing oper­a­tions are trig­gered. In detail:

If you are logged in to your social media account and vis­it our social media page, the oper­a­tor of the social media por­tal can assign this vis­it to your user account. Under cer­tain cir­cum­stances, your per­son­al data may also be record­ed if you are not logged in or do not have an account with the respec­tive social media por­tal. In this case, this data is col­lect­ed, for exam­ple, via cook­ies stored on your device or by record­ing your IP address.

Using the data col­lect­ed in this way, the oper­a­tors of the social media por­tals can cre­ate user pro­files in which their pref­er­ences and inter­ests are stored. This way you can see inter­est-based adver­tis­ing inside and out­side of your social media pres­ence. If you have an account with the social net­work, inter­est-based adver­tis­ing can be dis­played on any device you are logged in to or have logged in to.

Please also note that we can­not retrace all pro­cess­ing oper­a­tions on the social media por­tals. Depending on the provider, addi­tion­al pro­cess­ing oper­a­tions may there­fore be car­ried out by the oper­a­tors of the social media por­tals. Details can be found in the terms of use and pri­va­cy pol­i­cy of the respec­tive social media por­tals.

Legal basis

Our social media appear­ances should ensure the widest pos­si­ble pres­ence on the Internet. This is a legit­i­mate inter­est with­in the mean­ing of Art. 6 (1) lit. f GDPR. The analy­sis process­es ini­ti­at­ed by the social net­works may be based on diver­gent legal bases to be spec­i­fied by the oper­a­tors of the social net­works (e.g. con­sent with­in the mean­ing of Art. 6 (1) (a) GDPR).

Responsibility and asser­tion of rights

If you vis­it one of our social media sites (e.g., Facebook), we, togeth­er with the oper­a­tor of the social media plat­form, are respon­si­ble for the data pro­cess­ing oper­a­tions trig­gered dur­ing this vis­it. You can in prin­ci­ple pro­tect your rights (infor­ma­tion, cor­rec­tion, dele­tion, lim­i­ta­tion of pro­cess­ing, data porta­bil­i­ty and com­plaint) vis-à-vis us as well as vis-à-vis the oper­a­tor of the respec­tive social media por­tal (e.g. Facebook).

Please note that despite the shared respon­si­bil­i­ty with the social media por­tal oper­a­tors, we do not have full influ­ence on the data pro­cess­ing oper­a­tions of the social media por­tals. Our options are deter­mined by the com­pa­ny pol­i­cy of the respec­tive provider.

Storage time

The data col­lect­ed direct­ly from us via the social media pres­ence will be delet­ed from our sys­tems as soon as the pur­pose for their stor­age laps­es, you ask us to delete it, you revoke your con­sent to the stor­age or the pur­pose for the data stor­age laps­es. Stored cook­ies remain on your device until you delete them. Mandatory statu­to­ry pro­vi­sions — in par­tic­u­lar, reten­tion peri­ods — remain unaf­fect­ed.

We have no con­trol over the stor­age dura­tion of your data that are stored by the social net­work oper­a­tors for their own pur­pos­es. For details, please con­tact the social net­work oper­a­tors direct­ly (e.g. in their pri­va­cy pol­i­cy, see below).

Individual social networks

Facebook

We have a pro­file on Facebook. The provider is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook is cer­ti­fied under the EU-US Privacy Shield.

You can cus­tomise your adver­tis­ing set­tings inde­pen­dent­ly in your user account. Click on the fol­low­ing link and log in: https://www.facebook.com/settings?tab=ads.

Details can be found in the Facebook pri­va­cy pol­i­cy: https://www.facebook.com/about/privacy/.

Twitter

We use the short mes­sage ser­vice Twitter. The provider is Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, United States. Twitter is cer­ti­fied under the EU-US Privacy Shield.

You can cus­tomise your Twitter pri­va­cy set­tings in your user account. Click on the fol­low­ing link and log in: https://twitter.com/personalization.

For details, see the Twitter Privacy Policy: https://twitter.com/privacy.

Instagram

We have a pro­file on Instagram. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. For details on how they han­dle your per­son­al infor­ma­tion, see the Instagram Privacy Policy: https://help.instagram.com/519522125107875.

Pinterest

We have a pro­file at Pinterest. The oper­a­tor is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103–490, USA („Pinterest“). Details on how they han­dle your per­son­al data can be found in the pri­va­cy pol­i­cy of Pinterest: https://policy.pinterest.com/de/privacy-policy.

XING

We have a pro­file on XING. The provider is XING AG, Dammtorstraße 29–32, 20354 Hamburg, Germany. Details on their han­dling of your per­son­al data can be found in the XING Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.

LinkedIn

We have a LinkedIn pro­file. The provider is the LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn is cer­ti­fied under the EU-US Privacy Shield. LinkedIn uses adver­tis­ing cook­ies.

If you want to dis­able LinkedIn adver­tis­ing cook­ies, please use the fol­low­ing link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

For details on how they han­dle your per­son­al infor­ma­tion, please refer to LinkedIn’s pri­va­cy pol­i­cy: https://www.linkedin.com/legal/privacy-policy.

Tumblr

We have a pro­file on Tumblr. The provider is Tumblr, Inc., 35 East 21st St., 10th Floor, New York, NY 10010, USA. Details on how they han­dle your per­son­al data can be found in the Tumblr pri­va­cy pol­i­cy: https://www.tumblr.com/privacy/de.