Our social media appearances

Data processing through social networks

We main­tain publi­cly avai­la­ble pro­fi­les in social net­works. The indi­vi­dual social net­works we use can be found below.

Social net­works such as Facebook, Google+ etc. can gene­ral­ly ana­ly­se your user beha­viour com­pre­hen­si­ve­ly if you visit their web­si­te or a web­si­te with inte­gra­ted social media con­tent (e.g. like but­tons or ban­ner ads). When you visit our social media pages, nume­rous data pro­tec­tion-rele­vant pro­ces­sing ope­ra­tions are trig­ge­red. In detail:

If you are log­ged in to your social media account and visit our social media page, the ope­ra­tor of the social media por­tal can assi­gn this visit to your user account. Under cer­tain cir­cum­stan­ces, your per­so­nal data may also be recor­ded if you are not log­ged in or do not have an account with the respec­ti­ve social media por­tal. In this case, this data is col­lec­ted, for exam­ple, via coo­kies sto­red on your devi­ce or by recor­ding your IP address.

Using the data col­lec­ted in this way, the ope­ra­tors of the social media por­tals can crea­te user pro­fi­les in which their pre­fe­ren­ces and inte­rests are sto­red. This way you can see inte­re­st-based adver­ti­sing insi­de and outsi­de of your social media pre­sen­ce. If you have an account with the social net­work, inte­re­st-based adver­ti­sing can be displayed on any devi­ce you are log­ged in to or have log­ged in to.

Please also note that we can­not retra­ce all pro­ces­sing ope­ra­tions on the social media por­tals. Depending on the pro­vi­der, addi­tio­nal pro­ces­sing ope­ra­tions may the­re­fo­re be car­ried out by the ope­ra­tors of the social media por­tals. Details can be found in the terms of use and pri­va­cy poli­cy of the respec­ti­ve social media por­tals.

Legal basis

Our social media appea­ran­ces should ensu­re the wide­st pos­si­ble pre­sen­ce on the Internet. This is a legi­ti­ma­te inte­re­st within the mea­ning of Art. 6 (1) lit. f GDPR. The ana­ly­sis pro­ces­ses ini­tia­ted by the social net­works may be based on diver­gent legal bases to be spe­ci­fied by the ope­ra­tors of the social net­works (e.g. con­sent within the mea­ning of Art. 6 (1) (a) GDPR).

Responsibility and asser­tion of rights

If you visit one of our social media sites (e.g., Facebook), we, toge­ther with the ope­ra­tor of the social media plat­form, are respon­si­ble for the data pro­ces­sing ope­ra­tions trig­ge­red during this visit. You can in prin­ci­ple pro­tect your rights (infor­ma­tion, cor­rec­tion, dele­tion, limi­ta­tion of pro­ces­sing, data por­ta­bi­li­ty and com­plaint) vis-à-vis us as well as vis-à-vis the ope­ra­tor of the respec­ti­ve social media por­tal (e.g. Facebook).

Please note that despi­te the shared respon­si­bi­li­ty with the social media por­tal ope­ra­tors, we do not have full influen­ce on the data pro­ces­sing ope­ra­tions of the social media por­tals. Our options are deter­mi­ned by the com­pa­ny poli­cy of the respec­ti­ve pro­vi­der.

Storage time

The data col­lec­ted direc­tly from us via the social media pre­sen­ce will be dele­ted from our systems as soon as the pur­po­se for their sto­ra­ge lap­ses, you ask us to dele­te it, you revo­ke your con­sent to the sto­ra­ge or the pur­po­se for the data sto­ra­ge lap­ses. Stored coo­kies remain on your devi­ce until you dele­te them. Mandatory sta­tu­to­ry pro­vi­sions — in par­ti­cu­lar, reten­tion periods — remain unaf­fec­ted.

We have no con­trol over the sto­ra­ge dura­tion of your data that are sto­red by the social net­work ope­ra­tors for their own pur­po­ses. For details, plea­se con­tact the social net­work ope­ra­tors direc­tly (e.g. in their pri­va­cy poli­cy, see below).

Individual social networks

Facebook

We have a pro­fi­le on Facebook. The pro­vi­der is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook is cer­ti­fied under the EU-US Privacy Shield.

You can custo­mi­se your adver­ti­sing set­tings inde­pen­den­tly in your user account. Click on the fol­lo­wing link and log in: https://www.facebook.com/settings?tab=ads.

Details can be found in the Facebook pri­va­cy poli­cy: https://www.facebook.com/about/privacy/.

Twitter

We use the short mes­sa­ge ser­vi­ce Twitter. The pro­vi­der is Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, United States. Twitter is cer­ti­fied under the EU-US Privacy Shield.

You can custo­mi­se your Twitter pri­va­cy set­tings in your user account. Click on the fol­lo­wing link and log in: https://twitter.com/personalization.

For details, see the Twitter Privacy Policy: https://twitter.com/privacy.

Instagram

We have a pro­fi­le on Instagram. The pro­vi­der is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. For details on how they hand­le your per­so­nal infor­ma­tion, see the Instagram Privacy Policy: https://help.instagram.com/519522125107875.

Pinterest

We have a pro­fi­le at Pinterest. The ope­ra­tor is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103–490, USA („Pinterest“). Details on how they hand­le your per­so­nal data can be found in the pri­va­cy poli­cy of Pinterest: https://policy.pinterest.com/de/privacy-policy.

XING

We have a pro­fi­le on XING. The pro­vi­der is XING AG, Dammtorstraße 29–32, 20354 Hamburg, Germany. Details on their hand­ling of your per­so­nal data can be found in the XING Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.

LinkedIn

We have a LinkedIn pro­fi­le. The pro­vi­der is the LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn is cer­ti­fied under the EU-US Privacy Shield. LinkedIn uses adver­ti­sing coo­kies.

If you want to disa­ble LinkedIn adver­ti­sing coo­kies, plea­se use the fol­lo­wing link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

For details on how they hand­le your per­so­nal infor­ma­tion, plea­se refer to LinkedIn’s pri­va­cy poli­cy: https://www.linkedin.com/legal/privacy-policy.

Tumblr

We have a pro­fi­le on Tumblr. The pro­vi­der is Tumblr, Inc., 35 East 21st St., 10th Floor, New York, NY 10010, USA. Details on how they hand­le your per­so­nal data can be found in the Tumblr pri­va­cy poli­cy: https://www.tumblr.com/privacy/de.