Our social media appearances

Data processing through social networks

We main­tain publi­cly avai­la­ble pro­fi­les in soci­al networks. The indi­vi­du­al soci­al networks we use can be found below.

Social networks such as Facebook, Google+ etc. can gene­rally analy­se your user beha­vi­our com­prehen­si­vely if you visit their web­si­te or a web­si­te with inte­gra­ted soci­al media con­tent (e.g. like but­tons or ban­ner ads). When you visit our soci­al media pages, nume­rous data pro­tec­ti­on-rele­vant pro­ces­sing ope­ra­ti­ons are trig­ge­red. In detail:

If you are log­ged in to your soci­al media account and visit our soci­al media page, the ope­ra­tor of the soci­al media por­tal can assign this visit to your user account. Under cer­tain cir­cums­tan­ces, your per­so­nal data may also be recor­ded if you are not log­ged in or do not have an account with the res­pec­ti­ve soci­al media por­tal. In this case, this data is col­lec­ted, for exam­ple, via coo­ki­es sto­red on your devi­ce or by recor­ding your IP address.

Using the data col­lec­ted in this way, the ope­ra­tors of the soci­al media por­tals can cre­a­te user pro­fi­les in whi­ch their pre­fe­ren­ces and inte­rests are sto­red. This way you can see inte­rest-based adver­ti­sing insi­de and out­si­de of your soci­al media pre­sen­ce. If you have an account with the soci­al network, inte­rest-based adver­ti­sing can be dis­played on any devi­ce you are log­ged in to or have log­ged in to.

Please also note that we can­not retra­ce all pro­ces­sing ope­ra­ti­ons on the soci­al media por­tals. Depending on the pro­vi­der, addi­ti­o­nal pro­ces­sing ope­ra­ti­ons may the­re­fo­re be car­ri­ed out by the ope­ra­tors of the soci­al media por­tals. Details can be found in the terms of use and pri­vacy policy of the res­pec­ti­ve soci­al media por­tals.

Legal basis

Our soci­al media appe­a­ran­ces should ensu­re the widest pos­si­ble pre­sen­ce on the Internet. This is a legi­ti­ma­te inte­rest within the mea­ning of Art. 6 (1) lit. f GDPR. The analy­sis pro­ces­ses ini­ti­a­ted by the soci­al networks may be based on diver­gent legal bases to be spe­ci­fi­ed by the ope­ra­tors of the soci­al networks (e.g. con­sent within the mea­ning of Art. 6 (1) (a) GDPR).

Responsibility and asser­ti­on of rights

If you visit one of our soci­al media sites (e.g., Facebook), we, together with the ope­ra­tor of the soci­al media plat­form, are res­pon­si­ble for the data pro­ces­sing ope­ra­ti­ons trig­ge­red during this visit. You can in prin­ci­ple pro­tect your rights (infor­ma­ti­on, cor­rec­ti­on, dele­ti­on, limi­ta­ti­on of pro­ces­sing, data por­ta­bi­lity and com­plaint) vis-à-vis us as well as vis-à-vis the ope­ra­tor of the res­pec­ti­ve soci­al media por­tal (e.g. Facebook).

Please note that des­pi­te the sha­red res­pon­si­bi­lity with the soci­al media por­tal ope­ra­tors, we do not have full influ­en­ce on the data pro­ces­sing ope­ra­ti­ons of the soci­al media por­tals. Our opti­ons are deter­mi­ned by the com­pany policy of the res­pec­ti­ve pro­vi­der.

Storage time

The data col­lec­ted direc­tly from us via the soci­al media pre­sen­ce will be dele­ted from our sys­tems as soon as the pur­po­se for their sto­ra­ge lap­ses, you ask us to dele­te it, you revo­ke your con­sent to the sto­ra­ge or the pur­po­se for the data sto­ra­ge lap­ses. Stored coo­ki­es remain on your devi­ce until you dele­te them. Mandatory sta­tu­tory pro­vi­si­ons — in par­ti­cu­lar, reten­ti­on peri­ods — remain unaf­fec­ted.

We have no con­trol over the sto­ra­ge dura­ti­on of your data that are sto­red by the soci­al network ope­ra­tors for their own pur­po­ses. For details, ple­a­se con­tact the soci­al network ope­ra­tors direc­tly (e.g. in their pri­vacy policy, see below).

Individual social networks

Facebook

We have a pro­fi­le on Facebook. The pro­vi­der is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook is cer­ti­fi­ed under the EU-US Privacy Shield.

You can cus­to­mi­se your adver­ti­sing set­tings inde­pen­den­tly in your user account. Click on the fol­lowing link and log in: https://www.facebook.com/settings?tab=ads.

Details can be found in the Facebook pri­vacy policy: https://www.facebook.com/about/privacy/.

Twitter

We use the short mes­sa­ge ser­vi­ce Twitter. The pro­vi­der is Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, United States. Twitter is cer­ti­fi­ed under the EU-US Privacy Shield.

You can cus­to­mi­se your Twitter pri­vacy set­tings in your user account. Click on the fol­lowing link and log in: https://twitter.com/personalization.

For details, see the Twitter Privacy Policy: https://twitter.com/privacy.

Instagram

We have a pro­fi­le on Instagram. The pro­vi­der is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. For details on how they han­dle your per­so­nal infor­ma­ti­on, see the Instagram Privacy Policy: https://help.instagram.com/519522125107875.

Pinterest

We have a pro­fi­le at Pinterest. The ope­ra­tor is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103–490, USA („Pinterest“). Details on how they han­dle your per­so­nal data can be found in the pri­vacy policy of Pinterest: https://policy.pinterest.com/de/privacy-policy.

XING

We have a pro­fi­le on XING. The pro­vi­der is XING AG, Dammtorstraße 29–32, 20354 Hamburg, Germany. Details on their han­dling of your per­so­nal data can be found in the XING Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.

LinkedIn

We have a LinkedIn pro­fi­le. The pro­vi­der is the LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn is cer­ti­fi­ed under the EU-US Privacy Shield. LinkedIn uses adver­ti­sing coo­ki­es.

If you want to disa­ble LinkedIn adver­ti­sing coo­ki­es, ple­a­se use the fol­lowing link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

For details on how they han­dle your per­so­nal infor­ma­ti­on, ple­a­se refer to LinkedIn’s pri­vacy policy: https://www.linkedin.com/legal/privacy-policy.

Tumblr

We have a pro­fi­le on Tumblr. The pro­vi­der is Tumblr, Inc., 35 East 21st St., 10th Floor, New York, NY 10010, USA. Details on how they han­dle your per­so­nal data can be found in the Tumblr pri­vacy policy: https://www.tumblr.com/privacy/de.